02 / Cou7ure
CLO3D turntable of THE MIAMI tee and shorts in mint, turning a full circle
02 / Apparel · Pattern and fitFreelance · 2023

Cou7ure

A tee and shorts pattern for the streetwear label ESSENTIALS COU7URE, drafted from real samples and standardised in CLO3D. It went into supplier negotiations and became the base for several collections and brands.

ContextStudio Groskamp × CJ Williams, for his clients, 2023
RolePattern design, CLO3D renders, artwork placement
ToolsCLO3D
ClientESSENTIALS COU7URE, and other labels

The Miami16-frame turntable, rendered in CLO3D.

01 · The brief

One pattern, many labels.

Small streetwear labels launch often, on the same few shapes. The brief: a tee and shorts set that fits well and can carry any print.

CJ Williams, a good friend from uni, had the clients; I took on the pattern work through my studio. I drafted THE MIAMI set for ESSENTIALS COU7URE from measurements of real samples, then reworked it in CLO3D to check every measurement and standardise the sizing. The handover was one clean CLO3D file with renders and colourways.

THE MIAMI tee and shorts in mint from the back, the gothic ESSENTIALS print across the shoulders, rendered in CLO3D

02 · Fit

Draped, checked, standardised.

The first drape failed on avatar collision, so the fit could not be judged yet. The second is the final pattern: settled on the avatar, every measurement checked against the real samples and the sizing standardised, so any label could build on it.

Draping fail: avatar collision, CLO3D
Final pattern on the avatar, CLO3D

03 · Labels

Same block, new labels.

The pattern went into supplier negotiations and became the base for collections across several brands. My part was the pattern files and placing each label’s artwork. Their images are blurred to respect the clients’ privacy.

01 / 06

Second label: set, front

3D renders in CLO3D, blurred for client privacy. Prints and brand graphics belong to the labels and their artists.

04 · Outcome

Fit solved once.

One block carried supplier negotiations and collections for several brands, which is what a good base pattern is for. My part: the pattern, drafted from real samples and standardised in CLO3D, the renders and the artwork placement. Prints and brand graphics are the labels’ own.

CollaborationStudio Groskamp × CJ Williams

ClientESSENTIALS COU7URE, and other labels

ToolsCLO3D

My partPattern design, CLO3D renders, artwork placement, 2023

The moment before something is madeAfter Michelangelo, The Creation of Adam, Sistine Chapel, 1508 to 1512